Mowbot has a unique advantage in the current market due to our previous experience in franchising, our world-class team, and our head start in the market.


Our team has more than 10 years of experience in the franchise industry and access to a fully established franchise support infrastructure. Our world-class team has a unique combination of skills and experience such as building technology companies, creating a nationwide franchise network, international business experience in the U.S and Europe, and many other entrepreneurial skills.


Our franchisees are able to focus on their business, networking, and building relationships in their communities to win new customers. These local efforts are bolstered by the call center at our headquarters, which works to drive new customers to our franchisees.



Landscaping is a $99 billion industry. Lawn maintenance comes in at $40 billion. Commercial mowing (including office parks, sports complexes, etc.) makes up $22.4 billion of lawn maintenance, while residential represents the remaining $17.6 billion.


The global robotic lawn mower market is estimated to reach $3 billion by 2023, with a compound annual growth rate (CAGR) of more than 15% from 2017-2023. Additional features such as smart navigation, laser vision, lawn memory, and a mapping function will improve the efficiency and performance of these advanced devices.

Drivers for market growth include:

  • An increasing focus on grounds maintenance services
  • A rising number of lifestyle communities and public parks
  • A growing interest in environmental solutions in the lawn-care space
  • A decrease in labor’s willingness to work on lawn-service crews


Bot Only

With the bot-only model, you install a robotic mower in the customer’s yard, and then maintain and service the mower owned by you. The customer handles their own edging, trimming, and other yard maintenance or hires another entity that offers these services. Bot-only is a higher investment in equipment and lower investment in personnel.

Full Service Lawn Care

In this model, full-service lawn care is provided using robotic mowers. The services offered could include edging, trimming, leaf blowing, and all types of seasonal services such as mulch, aeration, fertilization, weed control, and more. Full-service lawn care is a higher investment in equipment and personnel.

Installation & Maintenance Services

This option offers installation services as well as service and maintenance contracts to end-users who bought their own robotic mower. It’s an add-on revenue stream to bot-only or full-service lawn care.

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