How Big is the Lawn Care Industry?

The Old Way of Cutting Your Lawn is Over: The Robots are Here

Mowbot lawn care is driving the lawn care industry into the future with robotic technology

It’s no secret that Americans love their lawns. We spend thousands of dollars to take care of our lawns, we worry about our lawns, and we take pride in our lawns. It should be no surprise that lawn care has grown into a $99.5-billion-a-year industry.

To give you a sense of how large the American lawn care industry is, Huffington Post reports that lawns now make up the largest “crop” in the U.S. In other words, lawns occupy more space than the cornfields and amber waves of grain you’ll pass on a road trip from one shining sea to the other.

No matter how much we love our lawns, millions of Americans prefer hiring someone else to mow them. The National Association of Landscaping Professionals reports that 94 percent of adults living in the U.S. have used a landscaping service at some point. The reason for this, besides the precious time saved, is found in a survey conducted by Mintel, a market research firm. It reported that “90% of Americans believe that the state of their lawn reflects the state of their homes.” Americans believe that something as precious as their lawn needs to be maintained by a professional.

The Atlantic Monthly published an article in 2016 titled “Many Americans Want Work, but They Don’t Want to Mow Lawns,” which encapsulates the common American attitude toward lawns.

Mowbot lawn care franchise infographic explaining benefits

“Most American homeowners are possessive and protective of their lawns, but they are less picky about who maintains them: One in three Americans who have a lawn say they hired landscapers to maintain their yard in the past year. The national obsession with manicured lawns has helped propel landscaping into a $99.5 billion industry that has grown about 4.8 percent each year. Whether it means finding the right fertilizer or bagging up stray leaves, Americans are willing to spend money for someone else to handle their outdoor maintenance.”

The fact that the industry has annual growth of 4.8% reflects that Americans aren’t going to be rolling out the mower anytime soon. In fact, IBISWorld published a market report on the U.S. Landscaping Services Industry, and they report that the future of lawn care looks even brighter in the current economic climate:

  • Demand from residential and commercial clients has increased as financial markets have stabilized.
  • Consumers with above-average incomes are more likely to pay for landscaping services.
  • Rising construction activity will increase the industry’s potential market.*

Mowbot aims to end the toxic polluting that currently is the norm in the lawn care industry

The future does look bright, however, the majority of landscaping and lawn care providers are living in the past. American-Lawns points out that the first gasoline-powered lawnmower went to market in 1919, and while there have been some advancements in the decades since then, the lawnmowers and other equipment that is used to maintain lawns are still gasoline-powered. Not only is this a major contributor to pollution, but it is also bad for the soil (the Environmental Protection Agency points out that Americans spill 17 million gallons of gasoline annually refilling their lawnmowers). The Washington City Paper reports that in an hour, a push lawn mower emits the same “HC+NOx as a car driven 257 miles, and the same CO as one driven 401 miles.”

Mowbot lawn care franchise mows the grass

Enter Mowbot, the future of lawn care services. Our robotic lawnmowers are immediately noticeable because they’re robots, operating independently of humans to cut lawns in a far superior fashion. The truly important reasons why Mowbot is such an improvement are less visible. Our robots do not emit fumes into the air, and leak no chemicals. The way our robots operate is also better for the soil and the grass: our robots cut the lawn day and night, cutting less than a millimeter at a time, resulting in a healthier and greener lawn.

The fact that our robots and other battery-operated equipment are so quiet is also a big win for Mowbot; soon the days of being startled awake at 6 a.m. by landscaping crews will be gone for good. There are actually communities that have completely banned gas-powered leaf blowers, and many have placed hourly restrictions on them due to the noise.

“The Mowbot Way is the only responsible way to care for lawns, and knowing what I know now, I cannot in good conscious do it any other way,” says Jeff Dudan, CDO of Mowbot. “From a consumer’s perspective, just because this has never been available before is no excuse to continue to contaminate our environment. Hiring Mowbot to manage your lawn is an easy choice, that costs you nothing extra. It is the right thing to do and make a permanent impact on the environment and the health of your home.”

“Once people understand that they can get a better lawn for the same amount of money, hiring Mowbot becomes the obvious choice,” says Charlotte, North Carolina, franchise owner. “Imagine you’re having a party on Saturday, and it’s been raining all week so your lawn hasn’t been cut. You’re worried about whether it’s going to be cut for your party. With Mowbot, these worries are over. It’s just a matter of time before Mowbot becomes the norm for lawn care.”

*IBISWorld, Landscaping Services – US Market Research Report

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