Mowbot Shares Your Values

What’s Special About Our Culture?

Rising landscaping franchise is guided by its commitment to community

Mowbot lawn care franchisees uses robotic technology to disrupt the $99.5 billion industry, our values are decidedly human. Values shape how you structure and sustain a culture in an organization that includes more franchisees with wildly different backgrounds and an executive team with widely varying roles and responsibilities. These values connect you to everyone else in the organization, and they are how everyone in that organization connects to you: in a successful brand, everyone shares the same values.

Mowbot is proud to say that our culture drives everything we do, and it continues to inspire our entire franchise network to deliver the best possible service to our customers. If you franchise with Mowbot, you will live and breathe our motto, I.C.A.R.E., which is a continued reminder of the qualities we aspire to as a brand:

“Your true values are what you tolerate,” says Jeff Dudan, CDO and co-founder of Mowbot. “Culture is an organization’s memory — it’s what’s built into the stories that make up your brand. Our franchisees reflect our values in how they run their business, how they listen to their customers, and how they empathize and relate to their stories. We’re excited to continue to share our values with an entirely new industry as we work together to transform how America’s lawns are maintained.”

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